#173 - Staying on Product Strategy as one Team

Jay Haynes is the founder and CEO of Thrv, a jobs-to-be-done product management software. Jay brings a lot of intelligence into product design strategy and how to keep the focus on it throughout the execution of a product idea. He has a lot of great insights into educating organizations to stay customer focused when they are thinking about innovation. He talks about a unique methodology called Jobs-to-be-done to concretize the purpose of a product and to keep it on a path to a successful launch.