#178 - When I see that Shoe again, I hit “Buy Now”!

Ashish Basaria is the EVP and Head of CX at Firstsource, a team that Digitally Empowers Contact Centers for large enterprises. From existing technologies to emerging technologies, they stitch end-to-end digital contact center experiences. Ashish talks about his juicy failures when Apple disrupted the mobile space to some of his epic successes as a result of his early conditioning of seeing through a customer’s lens. Now, I know what’s behind the scenes that makes me hit the “buy now” button and makes me loyal to the brands I like:)