#213 - Making your consumers' attention count every day!

John Ore Chief Product Officer at Insider, the global digital media organization behind Insider, Business Insider, Markets Insider, and Insider Intelligence. Insider Inc. publications reach 93M unique U.S. visitors a month, generate 2.1 billion video views a month, and have over 234M followers across social media.  John heads a high-performing team that works to earn their consumer's attention and loyalty every single day by bringing them content they can trust, enjoy and rely upon. John shares some tools and techniques that work for him in this highly accountable role in the service of earning more customer loyalty.