#255 - Bringing Humanity to Banking

Jason Ferrell, MVP, Head of Design for Card & Bank, Capital One joins us to share about what got him interested in creating memorable consumer experiences. He approaches design as an opportunity to create an emotional connection which then leads to a memorable experience. Jason points out how money is very emotional for people but traditionally banking applications are very transactional. This episode gives a glimpse of how human-centric design blends these two perspectives in a large complex financial ecosystem.