#258 - Stories from the Field: Building Out the Experience Design Practice

Today we chatted with Andrew Lindsay and learned about his approach towards building out design teams and integrating them across organizations at different stages of growth.   Andrew has recently joined KraftHeinz as their Head of Design and User Experience on the Digital Revolution team. He has recently served as the Vice President, Head of Design and User Experience at HomeX, a Chicago-based start-up focused on radically improving the home services industry. While there he was responsible for building out a cross-disciplinary design practice of visual designers and UX professionals, catering to both B2B and B2C software, services, and application design and development. Prior to joining HomeX, Andrew was the Head of Design at Syniverse, "The World's Most Connected Company", where he was responsible for overseeing their flagship digital transformation program focused on delivering a significantly improved customer experience, in partnership with some of the world's most recognized telecom companies. Earlier, he was focused on bringing disruptive, data-driven user-level personalization software and solutions to the ad-tech space as the Vice President of Creative, at Conversant. In this role, he had the opportunity to build out and oversee practice areas across a number of disciplines: User Experience, Creative Technology, Digital Production, Creative Operations, and Front-end Engineering. A native of Chicago, Andrew received his MA from the Cambridge School of Art at Anglia Ruskin University in the UK and his BFA from the Emily Carr Institute of Art + Design in Vancouver, CA. His free time is spent in the suburbs of Chicago either with his wife and children or tackling DIY projects on his 1929 bungalow, one nail at a time.