Defining a new category, inventing products for women & using obsession to fuel resilience with Boob Armour’s Suzie Betts

Hello everyone and welcome back to the show! It’s Doone here - your host and hype girl. A big shout out to everyone who’s been joining the FB group to share stories, ask questions and get to know each other. I love that vibe and it makes me so happy getting to know more of you so if you’re not already chiming in, come hang out with us on Facebook.Today we’re learning from Suzie Betts - she is the founder of a company called Boob Armour. Suzie started her company after finding lumps in her breast as a result of playing contact sports throughout her life. And now as a mum of two daughters who play contact sports she wanted to set out to create safety gear for women and girls. It’s a really interesting episode and we talk a lot about how she’s approaching partnerships with major clubs like the Matilda’s right through to retail and schools and everything in between.If you love this episode - remember the girl code by sharing it with a friend who would benefit from hearing Suzie’s story or shouting about it online. You know I love it when you do that!Let’s get into today’s episode, this is Suzie for Female Startup Club.LINK WE MENTION:Suzie's LinkedInBoob Armour's InstagramBoob Armour's TikTok Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok Hosted on Acast. See acast.com/privacy for more information.