547. Insights: Is fintech ready for influencer marketing?

Our expert hosts, Adam Davis and Mariette Ferreira, are joined by some great guests to dive into all things influencer marketing. Influencer marketing is something common in travel, fashion and beauty, but it’s also become a common phenomenon in the financial industries. We want to look at what influencer marketing looks like in the context of finance, how it is executed but also some of the barriers that surround it. Listen in to find out more about this and much much more! This week's expert guests include: Alexandra Frean, Chief Corporate Affairs Officer, Starling Bank Adam Hadi, VP Marketing at Current AJ Coyne, Head of Marketing, Klarna This episode is sponsored by Temenos. Temenos is the world’s leader in banking software, helping over 3,000 banks serve over 1.2 billion people. Our purpose is to make banking better. Together with our community, we make banks more successful, individuals better banked, and society better served. With our software banks can create more human digital experiences, hyper-efficient business models, and transform their back-office. Our clients are the highest performing banks with cost-income ratios which are twice better than the industry average. Learn more at Temenos.com. This episode is sponsored by Blueshift. Customers expect more from their digital experience and their personal finance is no exception. Blueshift empowers fintech and financial institutions to create secure customer profiles and intentional, relevant experiences for customers. Whether in app, on site, in branch, or anywhere else, Blueshift’s SmartHub CDP helps brands like Lending Tree and ClearScore turn data into personalized experiences that increase retention, satisfaction, and revenue. Learn more about the Blueshift at[ blueshift.com](blueshift.com/11fs). Fintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. Hosted by a rotation of 11:FS experts including David Brear, Simon Taylor, Jason Bates and Sarah Kocianski and joined by a range of brilliant guests, we cover the latest global news, bring you interviews from industry experts or take a deep dive into subject matters such as APIs, AI or digital banking. If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/fintechinsiders where you can ask the hosts questions, alternatively email [email protected]! Special Guests: Adam Hadi, AJ Coyne, and Alexandra Frean. Learn more about your ad choices. Visit megaphone.fm/adchoices