Anthony Burt, CEO of East Imperial, reveals his single-biggest hope for 2024

East Imperial (LON:EISB), the New Zealand-based producer and supplier of super-premium mixers into some of the world’s biggest drinks markets, has endured a difficult FY23 as demand for its products softened across Asia-Pacific with a subsequent squeeze on working capital. However, founder and CEO, Tony Burt explains how the measures already taken will enable the company to hit its target of cashflow break-even in FY24 and how non-dilutive finance options, currently being explored, could breathe new life into the share price. In this interview with focusIR, investors will learn: - Why the company is committed to maintaining its London listing - Why the company prefers non-dilutive finance options to increase working capital - What the key focus areas are for sales, following recent successes - What ongoing efforts are being made to improve the business, including packaging, labelling, and the exploration of production-to-order - How new senior hires will contribute to the ambitious plans for FY24 and beyond - Why the company’s margin improvement program will help achieve cashflow break-even by the end of the year - Where he sees the greatest revenue growth opportunities Tony concludes the interview, saying that he’s “excited about some of the accounts we’re winning [in the US], the level of the accounts we’re winning there, and the story that we’re telling there about being really the only super-premium option available in [a market]... which is becoming increasingly commoditised by a couple of major players… and I just think that that opportunity is going to continue to grow.” Reasons to add EISB to your Watchlist: • Strong management team • Difficult FY23 overcome with recovery strategy gaining traction • Significant costs removed leading to expanding operating margins • Increasing sales momentum across APC & USA • New accounts with significant brands/organisations • Cashflow Break-even expected this FY24 Anthony Burt, Founder and CEO of East Imperial, Thomas Warner, Financial Reporter at focusIR.