#107: It’s the Little Details That Make a Live Event a Success, with Linda McMahon

Linda McMahon is the co-founder and chief executive officer of Women’s Leadership LIVE. Her company uses live events and ongoing mentorships to educate and inspire women to launch and expand their own businesses, advance their careers toward executive roles, and pursue opportunities for leadership in public service. Linda is also a co-founder and former chief executive officer of WWE — on the New York Stock Exchange as WWE. She stepped down as CEO in 2009 to run for the U.S. Senate and was the Republican nominee to represent the people of Connecticut in 2010 and 2012. As CEO, Linda helped grow WWE from a modest, 13-person operation to a publicly traded global enterprise with more than 800 employees in offices worldwide. Linda has been widely recognized as one of the country’s top female executives and for her numerous philanthropic contributions including the company’s “Get R.E.A.L.” educational and literacy programs and The Make-A-Wish Foundation recognized WWE as a top wish granter.

In this episode, Linda and Stacy discuss her event Women’s Leadership LIVE and what you need to know about hosting a live event.

Some highlights include:

“Our conference is called a different conference.” At minute 2:00, Linda talks about her upcoming Women’s Leadership LIVE event in Salt Lake City, Utah that runs from October 13-15. You will learn about a number of the amazing things that will be going on.

“Our 30-minute appointment turned into a four-hour session, and I said ‘I want in.’” At minute 7:00, Linda talks about the women she partnered up with to create this event and how it all came together.

Use social media to your advantage. At minute 13:00, Linda talks about the social media strategies that they’ve used to promote the live event and attract attendees.

It takes a team to put together a live event. At minute 14:00, Linda talks about the main team that planned her event and all the additional employees that will be on hand during the event.

Underpromise and overdeliver. At minute 17:00, Linda talks about how to treat your attendees so that they stay connected after the event.

Ways to contact Linda:

• Event: womensleadershiplive.com

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