#16: How to Write Copy that Sells, with Ray Edwards

Ray Edwards has worked as a communications strategist and copywriter for some of the most credible voices in leadership and business. He’s worked with New York Times best-selling authors Tony Robbins (author of “Unleash the Giant Within” and “Money: Master the Game,” Jack Canfield and Mark Victor Hansen (co-authors of “Chicken Soup For the Soul”), Jeff Walker (author of “Launch”), and many more. Ray has also written his own books, “Writing Riches,” “Just Get Started: Tips For Starting, Running, & Growing Your Online Business,” and “MoneyWords: Easy-To-Use Copywriting & Marketing Secrets That Help You Sell More.” His marketing campaigns that he’s written or directed have generated an estimated $100 million in sales.

In this episode, Ray and Stacy discuss advertising in today’s world. It’s truly never been easier to make money through advertising, and Ray has the secrets that will help you do it right.

Some highlights include:

“I decided to start my business about 1,007 times.” At minute 2:00, Ray talks about all of the factors that you have to consider when quitting your job and starting your new business.

The traits that make an entrepreneur are like any other traits in nature: they can be put to good or bad use. At minute 7:00, Ray talks about why you need to surround yourself with people that see problems and obstacles.

Everybody is on Facebook. Advertising on Facebook is a great way to make money, Ray says, and you can make money even if you spend as little as $10 a week. (minute 13:00)

Do you have a product that you want to sell more of? (Yes, you do.) At minute 16:00, Ray talks about his new book, “How to Write Copy that Sells,” and this book will help you write sales copy and marketing campaigns in the exact same way he does.

“Because of the internet, people can work from anywhere, for anyone.” At minute 24:00, Ray talks about why the size of his team ebbs and flows. It’s a smart idea to be flexible in this way.

Ways to contact Ray:

• Website: rayedwards.com
• New book: “How to Write Copy that Sells”

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