#175: Things I Learned from Creating a Profitable Live Event, with Stacy Tuschl

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

We are wrapping up from the live event we had last week! I have some lessons learned from my live event that I wanted to share with you. The event was great, but I can always improve, so we look at every possible way to make that happen each and every time.

One thing I’ve learned about myself is that I think I lose my voice, not because I am speaking, but because I am stressed. I have lost my voice 4 times this past year, and it’s almost always because I am under stress. I knew I had to see if I could control this better because this isn’t a normal way to function. So, let’s start there and I’ll share with you some of the takeaways from my most recent live event.

Episode Highlights:

“I wasn’t doing my normal water intake or taking my multi-vitamins, and I didn’t exercise”……….at minute 4.10 Stacy talks about the physical conditions surrounding her stressful times when she lost her voice and the things she realized when she looked back.

“We have our opinions, but I also made sure we did a survey”……..at minute 5, Stacy talks about how she has constantly surveyed her audience throughout her business, but it’s a little more personal when she surveyed her live event attendees.

“The event was profitable and most live events are not.”…….at minute 7.30 Stacy talks about how much her first event ended up costing her and the steps she took in year 2 to make sure she was profitable. Sticking to the budget this year helped her profitability this year.

“People are waiting to hand over their credit card.”…..at minute 9.0 Stacy talks about how you must craft a great offer for your audience. They want to buy from you and have you help them learn more and put into action what you just taught them. So always have a great offer for a follow-up product.

“I was able to pre-sell something to my audience.”…..at minute 9.20, Stacy talks about how pre-selling a product that wasn’t even launched yet, has helped her craft her next product.

“There’s no resting right now.”…….At minute 10.30, Stacy talks about how even though everyone told her to get some rest after her live event, she’s working on a new 5-day challenge that starts next week! She’s helping people plan, launch and sell out your first digital course.

“We can make more money, but we can’t make more time.”……at minute 12.21, Stacy talks about how you should look at doing a group coaching program even if you make tons of money doing one-on-one coaching. The reason is because you run out of time to help all the people that follow you and need your help. Group coaching allows you to reach more people.

Resources:

bit.ly/herlaunch - 5-day challenge for your 90-day launch plan