#68: When to Drop a Social Media Platform, with Stacy Tuschl

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, we’re going to talk about when to drop a social media platform. As we all know, there are just so many different social media platforms out there, and that can be incredibly overwhelming. The experts always say to master one or two platforms before adding more, but that’s often easier said than done because the pressure is so great to be everywhere.

Some highlights include:

Sometimes a social media platform isn’t worth being on, and sometimes a big platform can take a nosedive. You need to know when to drop a platform so that you’re not wasting money. (minute 1:00)

Everybody always asks me why I’m still on Periscope, which many see as a dying platform. So why am I there? I don’t care if a platform is dying because you can still use dying platforms to grow your email list. (minute 2:00)

Everything you do has to have a return on investment, and you have to be tracking it. Don’t just listen to what the gurus are saying. If it’s working, keep using it. (minute 4:00)

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