#92: Don’t Overthink Your Niche, with Stacy Tuschl

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we’re going to be discussing this question: are you over thinking your niche?

Some highlights include:

Can you be too niched down? At minute 2:00, I talk about why it’s more common to be too broad rather than too narrow.

You need to be so good that you become the go-to expert in your field. At minute 3:00, I talk about how to become your customers’ only option through niching.

Tell your story. At minute 5:00, I talk about a client who was selling weight loss products but wasn’t using her story to do it and what you can learn from her.

Do you need to pick one niche? At minute 8:00, I talk about the biggest myth out there about niches.

Resources:

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