Episode #8 - Why Marketing Isn't Linear

In this episode of forank marketing, we unpack a hard truth: marketing isn’t linear.

Zoe Ashbridge and Leigh Buttrey are joined by Chris Nightingale, Performance Marketing Specialist at Can-Do Marketing, to explore why leads don’t follow a perfect funnel, why attribution isn’t as simple as it looks in reports, and why expecting instant ROI from a single campaign is a fast track to disappointment.

We break down how real marketing works—layered, messy, and full of touchpoints that rarely follow a straight line. Whether you're running ads, building organic content, or nurturing leads through email, understanding this non-linear journey will help you make smarter, more sustainable marketing decisions.

Ideal for: marketers, founders, and in-house teams juggling long sales cycles and complex customer journeys.

Topics covered:

• Why most buyers don’t convert after one touch
• The role of dark social and unseen influence
• How to communicate the value of long-term marketing
• Rethinking attribution and reporting
  

If you've ever struggled to explain why your marketing efforts are working even when the data doesn’t show it clearly, this episode is for you.

📍Find us here:

Website: ⁠[www.forank.com]⁠www.forank.com⁠

YouTube: ⁠⁠⁠https://www.youtube.com/@forank-marketing⁠

Zoe's LinkedIn:⁠ ⁠⁠https://www.linkedin.com/in/zoeashbridge/⁠

⁠⁠Leigh's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/leighbuttrey/⁠⁠ ⁠

Chris’ LinkedIn: https://www.linkedin.com/in/chrisnightingale/

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Interested in sponsoring an episode? Get in touch at ⁠⁠[email protected]