S10 E5: How F45 Training's Unique Fitness Concept Became a Global Phenomenon

Ever wondered what it takes to stand out in a saturated niche like health and fitness? Tune in as The Wolf chats with Tom Dowd and Janina Czado, the dynamic duo behind F45 Training's exciting transformation and the birth of their new brands, FS8 and VAURA.  They're shaking up the fitness world with a clever hub and spoke model but not without the hiccup of naming their latest venture.  Tom and Janina dive into how they're enhancing the sensory experience in their Pilates studios and setting bold visions for F45 Training, FS8 and VAURA. They also share how they're standing out in a crowded market by delivering impactful content that truly empowers their community. Discover their groundbreaking reciprocity program by F45 Training, which opens doors for members across studios, and get a behind-the-scenes look at the robust support system uniting their brands. 00:01:20 - Bringing Pilates to Mainstream Market 00:05:44 - How Janina Became Involved With F45 Training 00:7:18 - When was F45 Training launched in the US? 00:08:40 - Differentiating Fitness Concepts in Pilates 00:14:05 - Brand Differences in VAURA, FS8 and F45 Training 00:19:01 - Breaking Down Financial Metrics 00:22:32 - How Are the Three Brands Structured? 00:24:50 - Restructuring All the Brands Into a Single Platform Follow Tom: https://www.linkedin.com/in/tom-dowd-9092981/ Follow Janina: https://www.linkedin.com/in/janinaczado/ Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/ YouTube: https://www.youtube.com/@thewolfoffranchises Twitter: https://twitter.com/franchisewolf Website: https://www.krokit.com Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!