S9 E10: How Slick City Became an Adventure Park on Steroids

Join The Wolf as he sits down with Bron Launsby, the mastermind behind Slick City, a thriving franchise in the recreation center space. Learn the secrets behind their success, from innovative performance slides to exceptional customer experiences. Bron shares ambitious expansion plans, aiming to open up to 40 new locations by 2025, with a vision of reaching 500 across the U.S. Find out how Slick City’s unique business model emphasizes attractions that encourage parent participation—appealing to everyone from toddlers to grandparents. In a business where children are the target audience, how did Slick City manage to make 20% of their patrons adults, significantly higher than any other family entertainment center? Bron explains how his focus on inclusive, family-oriented fun helps keep everyone (even people usually glued to their phones) engaged and active. Tune in to explore the growth opportunities within the franchise, including investments in slide manufacturing and various concept expansions. Don’t miss this in-depth discussion on building a successful franchise empire with Slick City. Join the fastest-growing VR franchise in the world and be among the first to bring premium immersive VR experiences to your community. Invest in the future of entertainment by visiting franchise.sandboxvr.com. 00:00:28 - Transitioning into Franchise Recreation Centers 00:01:15 - The Transition from Corporate Retail to Trampoline Parks 00:05:37 - A Big Part of Success Being a Trampoline Park Operator 00:09:01 - The Science Behind Testing Slides 00:13:36 - What Was The Thought Process Behind Investing in a Slide Manufacturer? 00:18:23 - Slick City’s Revenue Breakdown Revealed 00:23:37 - The Biggest Chunks of Revenue  00:28:27 - Who is the Ideal Franchisee for Slick City? 00:31:48 - Building a Franchise With Previous Experience 00:36:26 - Bron’s Ambitious Expansion Plan for Slick City Follow Bron Launsby: LinkedIn: https://www.linkedin.com/in/bron-launsby-7637b6250/  Learn more about Slick City: https://slickcityfranchise.com/ Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/ YouTube: https://www.youtube.com/@thewolfoffranchises Twitter: https://twitter.com/franchisewolf Website: https://www.krokit.com And for exclusive insider content, don’t forget to check out my YouTube channel.   Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.   And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!