101 - Top 10 Hotel Website Entry Points Based on Conversion Rate
Hotel Marketing Podcast - Podcast autorstwa TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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Conversion rate is yet another metric that is most useful to look at in the context of other dimensions. Today we are specifically talking about it in terms of landing pages. Since conversion rate is relative to your market, instead of giving specific ranges for each entry point, we’ll rank these pages in terms of likeliness to convert vs. not, based on the likely source of traffic. SHOW NOTES:
