122 - Hotel Marketing 101: Proactive Website Content Updates That Make Sense

Finding content out of date, or not ready to be posted, is one of the most common issues we come across in terms of hoteliers being ready for what is to come. This is not unexpected, many hotel operators are busy dealing with guests, property issues, and a myriad of other urgent issues. Unfortunately, this means the important things that are not urgent, get pushed to the side. If you don’t already know about the Eisenhower’s Decision Matrix by name, you surely have seen it in books like “Seven Habits Of Highly Effective People.” More or less, the point of the matrix is we spend way too much time in Quadrant #1 or Quadrant #3, and not nearly enough time in Quadrant #2. Today’s podcast is all about setting up your website’s content to be ready to go in advance and completely live in Quadrant #2, important but not urgent. We are going to cover five content areas that can be planned in advance, created, and then executed when the time comes… no urgency needed. We could do an entire podcast on the Eisenhower Decision Matrix, and probably will, but for now, let’s talk content. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-122-hotel-marketing-101-proactive-website-content-updates-that-make-sense/