135 - Google Is Going To Destroy Us All (Starting With The OTAs)

All the way back in episode 47, we asked the question ”Is Google Becoming An OTA?”. Also, in episode 99, we discussed the fact that “Google Is Building A Hotel Marketing Demogorgon”. The scary thing is that this push by Google to get deeper into the value chain of hospitality doesn’t look like it’s slowing down anytime soon and it’s also happening in every major industry. In this episode, we look at some of the things that Google has been working on over the past 5 years and how joining the dots paints a potentially devastating picture for many businesses - starting with the OTAs. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-135-google-is-going-to-destroy-us-all-starting-with-the-otas/