169 - Is Your Post Booking Strategy Costing You Biggly?
Hotel Marketing Podcast - Podcast autorstwa TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer who deserves a pat on the back. That thought process is flawed and in this episode, the Fueligans prove to you that if that’s your perspective of the conversion funnel, you are losing guests and revenue every single day. We are also going to show you how to optimize the rest of your conversion funnel and how to better communicate to your marketing team your true conversion rate. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-169-is-your-post-booking-strategy-costing-you-biggly/
