17 - How to Turn Loyal Guests into Brand Advocates
Hotel Marketing Podcast - Podcast autorstwa TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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In this week’s episode we analyze and discuss an article from Hospitalitynet.org by Sarah Came - a copywriter with GuestRevu. The article discusses ways that you can turn your guests into promoters of your property. Find the full article at http://www.hospitalitynet.org/news/4077315.html In The News Expedia Caught “Dimming” Hotels with Lower Book Direct Rates: http://www.huffingtonpost.com/entry/how-online-travel-agencies-manipulate-your-search-results_us_579e0279e4b00e7e269fa568 Google Expanded Text Ads Are Here http://searchengineland.com/google-adwords-expanded-text-ads-live-254548 ======================== Show Notes: User generated content (Check out flip.to for a great UGC tool) Go after repeat guests Don't sell, inspire Engage with your guests (past, present and prospective) Ask for reviews Don't settle for satisfaction, aim for delight ======================== Related Links: The Automated Emails Your Hotel Should Be Sending - http://www.fueltravel.com/blog/the-automated-emails-your-hotel-should-be-sending/ Check out GuestRevu - www.guestrevu.com/ Original HospitalityNet.org Article - 6 ways to turn loyal guests into promoters - http://www.hospitalitynet.org/column/global/154000392/4077315.html ======================== Follow on Twitter: @fueltravel @stuartbutler @pdimaio @marketingmeisha
