44 - What OTAs Are Doing Right And Your Hotel Is Doing Wrong

In this episode, we take some of the elements from Stuart Butler’s discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Practices Initiative Annual Roundtable Meeting. The event was held at the New York Marriott Marquis on Feb 21st, 2017. The topics being discussed were confidential, but Stuart cleared it with the attendees that he could share a small part of the conversation with our lucky podcast listeners. Download the presentation here: https://docs.google.com/presentation/d/1t0Eo8N3g8g37Xgg6m8Bix0115jeYbUuX1l3RLFflcWs/edit#slide=id.g1b1a6b5120_0_6 FULL SHOW NOTES AT: http://www.fueltravel.com/2017/02/25/fuel-hotel-marketing-podcast-episode-44-otas-right-hotel-wrong/