6 - TripAdvisor: Friend or Foe?
Hotel Marketing Podcast - Podcast autorstwa TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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There's no denying the power and influence that TripAdvisor has on the travel industry. Yet, some hoteliers are still ignoring or refusing to accept the fact that TripAdvisor can help increase bookings and RevPar. In this episode, we discuss the good, the bad, and the ugly of TripAdvisor and give hotels some advice on how to maximize their exposure on the platform.
