Episode 10. How to create a B2B marketing strategy with Kieran Flanagan

Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ How would you create a marketing plan if you are starting from scratch and have a limited budget?No matter, you are joining a startup or get the position of VP of marketing at an enterprise company, this question will appear in your agenda since Day 1.3 years ago Kieran Flanagan joined the Hubspot team to help them get out from the traffic plateau. Here is a step by step process Kieran used.1. Develop ICP and understand the customer journey2. Run competitors analysis to figure out acquisition channels3. Set up strategical goals where you want to be at the end of the year4. Understand what skills and roles (your team) you need to achieve these goals5. Set up north star metric (NSM)6. Analyze historical traffic and acquisition data6. Set up several experiments aligning them around NSM and using max 2 channels until you excel them or reach traffic/acquisition plateau7. Be flexible and adjust your marketing plan every month according to the results you getRecently I had a conversation with Kieran where discussed the exact process he uses to develop a B2B marketing strategy including marketing plan and budget management.Kieran's blog: https://www.kieranflanagan.ioHubspot Marketing blog: https://blog.hubspot.com/marketing