Episode 139: Case Study: Converting Skeptical IT Buyers with ABM with Andrei, Vladimir & João Crisóstomo

​In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of an ABM program for skeptical IT buyers that generated several enterprise opportunities and won enterprise deals.We invited our client, João Crisóstomo from TestRail (a brand of Gurock Software), to share:- How to market to a technical audience not active on social—what works and what doesn't- How to create expertise content when you don’t have the expertise- How to warm up buyers not active on social- How to work with internal and external subject-matter expertsOUR SPONSOR - DEALFRONTNo more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZrRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on LinkedinAndrei on LinkedinJoão on Linkedin