Episode 38. #CEO How niche-based approach allows Arco to compete with companies like Microsoft with Paul Van Coillie

Never miss a new episode: https://sendfox.com/lp/mnyll3How do you win against big companies such as Microsoft? That was the topic that I got a chance to discuss with Paul Van Coillie, the founder and the CEO of Arco Information.Arco Information started before internet became mainstream, and the company is still going strong in one of the most competitive markets of digitalizing paper-based processes.What made Arco competitive throughout all these years? They focused on narrow verticals, and they came up with simple, creative ways to engage their audience — even in virtual events. Tune in to learn: - How to get 90% of people to show to your online events (and how to make sure they stay engaged)? - How to choose which sectors to focus on? - How do you adapt your communication to make them specific to the sector and the target functions? Arco’s website: https://www.arco.be/Paul’s LinkedIn: https://www.linkedin.com/in/paul-van-coillie-270b0/