Episode 4. Value Selling with Chad Senderson

Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ According to Value Prime Solutions companies whose sales teams compete on value, not price, see an increase of 26 percent more sale reps attaining quota.Value selling helps to make sure that sales reps are consistently managing dialogue to uncover what the buyer thinks is valuable and then uniquely connect what they're selling to the vision of the buyer's value in a problem set. This is the biggest benefit of the value-based selling, also known as solution based sales approach.The truth is that almost every sales rep will say he is focusing on value when talking to the prospects and the leads, but then is struggling to attain the sales quota.So today I invited Chad Sanderson, the Managing Partner at Value Prime Solutions and host of the popular podcast, called The B2B Revenue Executive Experience podcast to talk about how to accelerate sales and revenue with value selling.Besides listening to our conversation, you can read the step by step guide on how to implement the value selling methodology in your company: https://getleado.com/value-selling/ ‎