Episode 49: #CEO Becoming a big fish in a small pond and selling to giant enterprises with Frans Vanhaelewijck from Q.16

Never miss a new episode: https://sendfox.com/lp/mnyll3How can one decision 4X your average deal size — and set you apart from your competitors? It’s definitely not about trying to be everything to everyone. It’s about narrowing down to in a well-defined subsegment of the broader market.It’s about becoming the “big fish in a small pond”. Tune in to listen to the ins and outs of this strategy from Frans Vanhaelewijck, who’s been a product-oriented CEO of tech companies since 2001 and now runs Q1.6, a remote patient monitoring solution for the pharmaceutical and medical device industry. You’ll learn: - How to recognise the symptoms of a “nice to have” segments, and pick the most promising one to focus on - How to deal with the resistance that the team may have against the change in direction - What is the key win against competitors and close clients 10.000 times your sizeIf you have any questions, get in touch with Frans on LinkedIn: https://www.linkedin.com/in/fransvanhaelewijck/