Episode 5. Sales automation with Jeroen Corthout

Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ While I write mostly about B2B marketing, I’m sure all modern B2B marketers should be revenue-responsible and help sales teams closing more deals.One of the way we can do this – create a sales stack and automate routine processes.According to InsideSales.com nearly two-thirds (64.8%) of reps’ time, on average, is spent in non-revenue-generating activities, which means huge losses for the companies. But here is a caveat.In the automation era, many companies forget that robots can’t entirely substitute humans. So in this episode I invited Jeroen Corthout, CEO at Salesflare to discuss:* what sales tasks should and shouldn't be automated* how to automate prospecting and account enrichment* the best way to implement lead scoring and lead prioritization* recommended toolset for the sales automation