Episode 51: Allbound LinkedIn Marketing: how to create an evergreen sales engine without burning out your market with Scott Clary

Never miss a new episode: https://sendfox.com/lp/mnyll3If you were considering LinkedIn as a prospecting & lead generation, then you definitely should be confused by the different opinions and advice by marketing and sales, and LinkedIn coaches:- Build your personal brand, that’s the way to success- Consistently share the content, deliver the value, and leads will come- Set up automation and reach out to as many people as possible- Slow down and build a relationship with your audienceThese opinions are true and wrong at the same moment.You definitely need a clear sales process that helps to:- Generate demand from target accounts- Running account research- Connecting & qualifying- Tracking the engagement and buying signals- Activating accountsBut you need all of them to have a predictable process!I co-hosted a new workshop with Scott D. Clary, where we share how to build an ALLBOUND marketing and sales machine.I’ve covered the marketing part (warm-up, demand gen, intent data) and Scott covered the sales part (connections, activation, engagement and follow-ups).Just simply following this process in Q1 at Fullfunnel.io, we were able to generate a sales pipeline value close to the revenue of 2020.Sign up to all live workshops here: https://lu.ma/fullfunnelLearn how we can help here: https://fullfunnel.io/consulting/6-Weeks ABM Playbook: https://fullfunnel.io/account-based-marketing-playbook/LinkedIn Content Marketing Book: How to generate high-quality B2B leads on LinkedIn without cold messaging: https://fullfunnel.io/linkedin-b2b-content-marketing/