Episode 59: Mental Models For Running A Successful Business with Eric Jorgenson

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelLearning should be about learning the basics in all the fields and learning them really well over and over.Life is mostly about applying the basics and only doing the advanced work in the things you truly love, and where you understand the basics inside out.Naval Ravikant.Most people that know me, say that I’m a very organized and systematic person. But this is a skill I gained, trained, and cultivated, I wasn’t born with it.I believe that tactics are secondary and quickly become obsolete while evergreen principles help to make a sustainable business.I believe that you should always work on strategy, lay out a solid foundation, and then apply specific channel-related strategies.All sprints we run at Fullfunnel.io with our clients include solid work on a strategy, doesn’t matter if it’s an ABM, demand gen, sales enablement, or lead nurturing sprints.Our goal is to help clients to create systematic, predictable, and repeatable processes they can run without our help.This is a mental model I’m lucky I’ve collected early in my career.I’ve interviewed many entrepreneurs and B2B marketing leaders, and all of them have own mental models that helped them to create successful companies.At the beginning of the year, I decided to dive deeply into different mental models successful entrepreneurs use, discovered Naval and Eric Jorgenson who wrote «The Almanack of Naval Ravikant».After reading this book, I paid my son $50 to read the Almanack, make a presentation with the key ideas, learnings, and takeaways as I believe the knowledge from the book can replace years in college.I sat down with Eric to discuss:- the mental models behind successful tech businesses,- how to collect and best apply them,- and how to leverage the wisdom of Naval and other successful entrepreneurs to grow your business.RESOURCESEric on Twitter: https://twitter.com/EricJorgensonAlmanack of Naval Ravikant: https://www.navalmanack.com/Eric’s website: ejorgenson.comEric on Linkedin: https://www.linkedin.com/in/erjorgenson/