Episode 84: How to create a B2B attribution model with Nick Wentz

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelI sat down with Nick Wentz from Clearbit to nail down B2B attribution model.We’ll cover:- How to score leads on intent/engagement and personalize marketing activities to generate opportunities- What data points should be added to your attribution model- ​How Clearbit uses attribution and intent models in ABM campaignsOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blog