The Neuroscience of Good Storytelling — Paul J. Zak

Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Zak says yes— and he's studied 50,000 brains to back up his claims. Paul shares science-based insights on what makes stories effective from his new book, "Immersion: The Science of the Extraordinary and the Source of Happiness," on this episode of the FoST podcast. -- © 2022 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Director, Carolyn Merriman Assistant Producer, Madison Brown in collaboration with Charts & Leisure Founder, Jason Oberholtzer Executive Producer, Mike Rugnetta Editor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Paul J Zak, Bonnie Eldon, Meghal Janardan, Sarah Vitak, Elisabeth March, Michael Bass, Megan Worman, and Laura Cray.