Neuro Linguistic Programming for B2B Sales with Paul Ross

Paul Ross is an author, speaker, Master Hypnotist and Master Practitioner of Neuro-Linguistic Programming.  He teaches already successful 6 and 7 figure professional salespeople and entrepreneurs how to easily add multiple 6 figures to their revenue through the power of subconscious selling. This is a really interesting episode that delves into the modern sales techniques top sellers are using, that can leave traditional sales methods well behind.    Key Points of our Discussion: Reframing what we sell away from products to decisions and good feelings. Why we should consider ourselves ‘decision service technicians’. How most sales presentations are boring and don’t engage customers. How to get audiences focused. How we can align ourselves with our customers vs being in an adversarial position. Techniques for destroying objections. Utilising pattern interrupts. Reframing cold calling to sharing opportunities. Reframing prospecting conversations. Qualifying leads effectively. Check more about Paul Ross and his book at the following links. To learn more about Paul Ross visit his website and find his book Subtle Words That Sell on Amazon.