Optimising your LinkedIn profile for B2B Sales

Karen Tisdell is ranked one of the top LinkedIn Trainers across Asia Pacific in 2018 and 2019. Karen began writing LinkedIn profiles in 2009, facilitating LinkedIn strategy sessions on how to reposition your career and attract the work you want. Karen has since worked with many businesses to empower employees to broaden brand footprint and attract and retain clients. Key Points of our Discussion The Edelman Trust Barometer Profile writing with authenticity Karen’s profile picture recommendation Addressing your customer’s needs in your profile Demonstrating value and expertise Creating content around customer feedback Optimising your news feed and monitoring conversations Why Leaders should utilise LinkedIn Practical tips on types of content, post introductions and hashtags Video editing and captioning tools To learn more about Karen, visit her website, or connect with her on LinkedIn