Personal Branding and Building Authority with Kasey Jones

Kasey is a personal branding authority and growth strategy coach who helps Founders harness the power of what makes them unique, in order to build high growth businesses with impact.  Her expertise is in early-stage growth strategy, demand generation, personal brand growth and relationship building at scale. Attract ideal customers, impress potential investors, and connect with other industry influencers. Kasey began her affinity for the startup life by working on political campaigns where she realized she thrives in chaos, and loves the challenge of being perpetually in over-her-head. “I founded A Better Jones with a mission and a dream to help founders build successful, high-growth businesses. And over the years, I’ve learned that my specialty is in helping founders and their teams leverage what makes them different to develop smart, scalable growth strategies that play to their strengths in every way. For years, my winding career journey made me insecure. It made me believe that my story, my work, and my expertise weren’t as impactful or impressive as those with a straight path. Bullsh#t!  I’ve learned to harness my unusual story and my personal triumphs to build a more authentic, impactful, and inspiring personal brand that connects with my audience and builds my business. And now, that is what I help other founders do.” -  Kasey Jones Key Points of our Discussion The role of personal branding for salespeople Building relationships and trust at scale The cost of failing to build your digital presence Company brand vs personal brand Targeting senior executives via LinkedIn Hooks in your LinkedIn descriptions and about section Using social media to better understand your prospects How to approach it if you feel like personal branding is “Bragging.” To learn more about Kasey and her business visit her website abetterjones.com and you can find her here on LinkedIn