China Digital Tech - Building a Global Mobility Brand from China

This episode is a feature from our sister podcast, the China Digital Tech podcast hosted by Paul Lin.If you live in China, you’ve surely seen NIU electric scooters everywhere, But fewer people know the fantastic success of their international expansion, a shining example for other Chinese-based companies looking to expand abroad. Joe Constanty, Director of International at NIU walks us through how NIU did it, what some of their biggest challenges have been, and how they plan to be part of the global revolution in EV-powered urban mobility solutions.https://www.asiabusinesspod.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.asiabusinesspod.com