Sales Coaching: Be Deliberate with the Questions You Ask | Gap Sell Keenan #44

The best sales discovery calls actively look for problems to solve. Business problem solving is the key to making the sale because if your potential customer can’t see that they have a problem, they won’t be interested in your proposed solution. Be deliberate with the questions you ask. Know what type of questions you're asking and what you're trying to find. As you ask questions, pay close attention to the ways in which your potential customer’s business may overlap with what you’re offering. Will Tal Swicegood, with High Desert, find a problem Keenan or ASG has in order to sell him? Or will he walk away with some valuable sales tips from Keenan's coaching?