Corporate Event Departments Now Have a Seat in the C-Suite

Host: David Adler Guests: Jennifer Savica, Sophie Ahmed In this special sponsored episode of GatherGeeks, BizBash founder and chairman David Adler sits down with longtime event pros Jennifer Savica, vice president and head of corporate events for New York Life Insurance Company, and Sophie Ahmed, senior vice president of market strategy for Hubilo. The trio discusses the newfound clout of corporate event organizers and how C-suite executives’ perception of events is changing. They also touch on the pain points of engagement strategies, navigating new formats for producing events, the inclusivity of event technology, and building upon the momentum created by the return of live events.