Creating Culturally Sensitive Events for Asian Audiences (Episode 178)

Hosts: David Adler, Beth Kormanik Guest: Amanda Ma In this episode of GatherGeeks, BizBash chairman and founder David Adler and editor in chief Beth Kormanik hear from Amanda Ma, the Taiwanese-American C.E.O. of Innovate Marketing Group in Pasadena, California. Ma shares how to accommodate a multicultural audience at events, focusing particularly on Chinese and other Asian cultures. She dives into tips for handling language barriers, food preparation, holidays of note, and more. She also shares the numbers, colors, gifts, and event layouts that should be embraced—or avoided—at Asian-focused gatherings; important differences between Chinese, Korean, Thai, and Japanese cultures; unique ways to incorporate authentic food and entertainment; business customs in various cultures; and much more. This is the start of an ongoing series on cultural nuances and protocol for event organizers. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 53:18