How Event Vendors Can Become More Strategic (Episode 177)

Hosts: David Adler, Beth Kormanik Guest: Andy Kushner In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Andy Kushner, C.E.O. and founder of Kushner Entertainment and host of the popular industry podcast The Wedding Biz. Kushner discusses how vendors—which he prefers to call "creative partners"—can become more strategic, helping craft an experience rather than just providing a service. He also gives his take on the state of live music in the event industry, the hottest trends in entertainment today, and how performers can appeal to multigenerational audiences. Kushner also shares why podcasts are such an effective marketing tool, why he's not afraid to interview his competitors on his show, and more insights. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 39:27