The Embrace of Events by Traditional Marketing Agencies (Episode 176)

Hosts: David Adler, Beth Kormanik Guest: Russ Lidstone In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Russ Lidstone, group C.E.O. for the Creative Engagement Group, a London-based collection of experiential, digital, and employee engagement agencies. Lidstone discusses his unusual company model and whether having different brands with different specialties under one umbrella will become more popular. Lidstone also shares smart tips for recruiting and retaining good employees, why you should challenge your team to take risks, ways new technology and formats can increase—and measure—event effectiveness, the rise of “microcontent,” and much more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 51:57