Circular Design and Business Models for Longer Lasting Electronics with Tom Leenders

Ready to hit the ground running with a new season of the Getting in the Loop podcast? Our guiding theme this season is circular business. We’ll hear from entrepreneurs, investors, and researchers who are making circular economy happen through reuse, repair, refurbishment, and more. Kicking off this new season today is our first entrepreneur Tom Leenders of Gerrard Street. Gerrard Street is a modular, high-end headphone company proving how circular products can be brought to market. Tom co-founded Gerrard Street after graduating with an MSc in Integrated Product Design from Delft University of Technology. Now over six years later, Tom shares what he’s learned and how Gerrard Street has evolved – including a recent change in business model. You’ll discover how Gerrard Street distributes their headphones, the new type of customer they’ve added since the COVID19 pandemic, and the biggest design challenge they’ve faced so far. Resources and links discussed in this episode are available at gettinginthelooppodcast.com.