Celebrity Bosses and the Future of Marketing with Rare Beauty's CMO Katie Welch

Discover the all-new Adobe Express mobile app, including Firefly generative AI technology—now available on iOS and Android. Head to adobe.com/express or your app store to download today. This conversation with Katie Welch, the chief marketing officer of Rare Beauty, has been a year in the making. The Girlboss Radio team first met Katie in 2023, and immediately vibed with her warmth, candor and wisdom. Katie has worked as a beauty industry exec for years—her CV includes stints at Victoria's Secret Beauty, The Honest Company, Hourglass Cosmetics and now, reporting into Selena Gomez's juggernaut beauty biz, Rare Beauty. Katie, who just made Forbes' CMO 50 list, talks about how her talented team dreams up marketing campaigns that get results, her thoughts on the potential TikTok ban and how aspiring marketers should think about their careers. Avery and Katie also get vulnerable about the realities of dating with a demanding career. We know you'll love this one. For career advice and BTS of Katie's life, start with her TikTok (where she has almost 100K followers), @katiewelch. New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.