The State of Influencing, According to Top Influencers

Discover the Adobe Express mobile app, including Adobe Firefly generative AI technology, now available on iOS and Android. Head to adobe.com/express or your app store to download today. Have you ever wished that you started a TikTok in lockdown? Wish you could make money from brand deals like your fave content creators? We get it, tbh. After 50 percent of Gen Zs list influencer as a dream career—a higher percentage than any other age group. And in the age of unsteady employment and shaky economy, it's all too easy to daydream about the joining privileged realm of full-time influencers. The reality? A little different. Last week, Later Media named Girlboss Radio a top influencer and marketing podcast—in fact, they put us in the #1 spot. Inspired by this, we went back to the Girlboss Radio archive to pull the most advice-y clips from our conversations with influencers and content creators—may of which we've never aired before. Today you'll hear from mega-influencers like Matilda Djerf, Vivian Tu (a.k.a. Your Rich BFF), Jillian Harris and Sarah Nicole Landry of The Birds Papaya and others. They reveal how to reach your dreams, whether influencing is all its cracked up to be and how to successfully climb "cringe mountain." If you have dreams of revving up your content creation this year, consider this your supercut. New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. In The Life Planner Class, Jésabel DC, a digital organization expert, will show you how to win back up to 40 hours of free time every month through techniques like time-blocking. Learn more and enroll at: course.girlboss.com/courses/the-life-planner-class. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.