12. How Media And Podcasts Can Play Well Together With Christina Nicholson

In this funny (and frank!) conversation with Christina Nicholson, we talk about the similarities and differences between podcasts and traditional media, and the ways to use your pitching skills to maximize your visibility. Including: Christina's Media Maven agency and its model of business for getting earned media, not paid-for advertising When local media appearances are a better fit for businesses than podcast guest slots The differences between pitching for podcast appearances and local media outlets