17. Using HARO to Pitch Media and Podcasts with Erin Ollila

Help A Reporter Out (HARO) is a service which connects journalists and bloggers with relevant expert sources. But, HARO can also be useful for increasing your visibility in the media and on podcasts.   In this episode I talk to Erin Ollila, a big brand copywriter and content strategist about how she uses HARO to source relevant experts. We also cover the similarities and differences between pitching for podcasts and HARO, as well as how pitching to HARO can help you create content for your other channels