26. How Visibility Fits into Your Marketing Plans with Racheal Cook

Visibility, including podcast guesting, can seem like the sexiest part of business. But treating it like it’s the only part can have a serious impact on your business' long-term sustainability. Most female entrepreneurs start their business to gain financial and lifestyle freedom. But that can start to feel more like a job when you're the one responsible for #allthethings. If you want to fit visibility into your business in a sustainable way, this chat with business strategist Racheal Cook is for you.