77. Podcasts as a Business Development Tool

Why aren't more business owners using podcasts as a business development tool? We often talk about the benefits podcasts bring as content marketing, visibility, and SEO tools. But, at the heart of it and when used effectively, podcasts are an extremely effective and efficient business development tool. Recently, I recognized that the way we approach podcast guesting and hosting within the Podwize Group, researching strategic partners, reaching out to those potential partners, generating business leads, and getting in front of new audiences: that IS business development. So in this episode, I dig into four ways we can use podcasts as the business development tool that they really are so you don't miss out on the incredible opportunities they hold. Topics covered include: My definition of Business Development, and why the way The Podwize Group thinks about podcasts fits into this perfectly! How the different parts of business development relates to both podcast guesting and hosting The four ways that you can use podcasts as a business development tool The additional benefits that have come into my business through podcasts Full show notes and resources: https://thepodwizegroup.com/podcasts-business-development-tool