82. Referral Networking through Podcast Guesting

Even though I'd been looking forward to attending She Podcasts Live in October 2022, I have to admit that I was pretty relieved when it was postponed to June 2023. Although I would've gotten a ton of value from attending - as well as spending time with some awesome women from the podcasting space - there is a business (and a personal) cost to attending networking events IRL. At the same time that She Podcasts was announcing their news, I was deep into our recent 5-in-5 Podcast Pitching Challenge. I realized that we'd doubled the number of attendees compared to the first event - and we'd done it with a minimal marketing push. How did we manage this? By using the referral networking possibilities of podcast guesting. In this episode, I talk about the three things that you need to consider to get the most out of your podcast guesting efforts - including getting precise about the shows that you target and how you can make sure that you're the person that hosts think of when someone has a problem in their business that you can solve. Topics covered include: The reasons why I am evaluating the ROI of face-to-face, in-person networking events How I was able to double the attendees for our recent 5-in-5 Podcast Pitching Challenge by working with the people already in my network The three things you should assess in order to maximize the referral networking opportunities of podcast guesting How the way that you interact with a podcast host, pre- and post-interview, can lead to a long-term business relationship The different ways that The Podwize Group can help you to meet your long-term visibility goals through podcast guesting Full show notes and resources: https://thepodwizegroup.com/referral-networking